Years
2023-2024
Contributions
UX strategy / vision
Product design
Design direction
Collaborating on the next-gen intraoral scanner was a such a ‘hard fun’ cross-functional effort, bringing together teams across product management, R&D, marketing, hardware, and UX. Throughout 2023, I led and contributed to craft a seamless end-to-end user experience. Considering every user touchpoint in the journey, from the unboxing, device setup onboarding and initiating the first scan. Ensuring both new and experienced users could navigate the experience intuitively right from the very start.
Credits
Florian Sobirey, Tamara Alsheikh, Martina Krugmann, Marta Pique, Marcela Abreu, Ali Khanh, Claudia Barradas Fontes, Elizabeth Clairsinvil, Joerg Witthaus, Piotr Kaczmar, Lisa Messmer, Valentyna Madan, Steffen Hennhofer, (partners) 10Clouds
Introducing the first cloud-native intraoral scanner to the market meant we had to rethink our approach. We implemented continuous UX research and integrated real user insights into each design iteration. By identifying pain points, collecting feedback, and aligning with stakeholder priorities, we were able to continuously optimize the experience without losing sight of business goals or especially on launch timelines. Imagine capturing a 3D scan in under a minute, automatically syncing it to the cloud, and freely moving the device between dental rooms. That vision drove our focus. Balancing hardware, cloud data processing, and UX to reduce frictions, and streamline clinical workflows.
This iterative cycle allowed us to identify friction points early. Whether in unboxing, setup, scanning interactions, or cloud syncing and immediately translate them into UX improvements. After each round of refinements, we pushed another round with users to validate improvements, discover new findings, and refine the experience again. This rhythm became the backbone of our approach. /By keeping users at the center of every iteration, we not only optimized also the scanner's performance and reliability but also ensured that the final experience felt intuitive and effortless.
Aside from the scanning experience, I contributed to the design of 'treatment' that would act as a central hub for each patient monitoring. It consolidates all relevant information including patient details, files, notes, and treatment history. The folder dynamically would also reflects the scanning catalogue, meaning every new scan or imaging session is automatically stored and accessible within the treatment overview. This creates a single source of truth for the practice, ensuring that clinicians, staff, and lab partners can easily reference patient data, review media, and collaborate around a unified case file management.
Primescan 2 in numbers
PS2 devices sold on the market
during the last year
percentage (%) user satisfaction
with the scanning experience
percentage (%) of performed scans
are mostly for restorations
