Introducing the first cloud-native intraoral scanner to the market meant rethinking our approach. We implemented continuous UX research and integrated real user insights into each design iteration. By identifying pain points, collecting feedback, and aligning with stakeholder priorities, we were able to continuously optimize the experience without losing sight of business goals or launch timelines. One of our core challenges was designing a seamless, wireless scanning flow that felt effortless to dentists. Imagine capturing a 3D scan in under a minute, automatically syncing it to the cloud, and freely moving the device between dental rooms. That vision drove our focus. Balancing hardware, cloud data processing, and UX to reduce frictions, and streamline clinical workflows.