Francois_2021_Profile_crop

Have no fear of perfection, you’ll never reach it.

Have no fear of perfection, you’ll never reach it.

— Salvador Dali

I am a Canadian designer based in Geneva, Switzerland. I am currently working at Dentsply Sirona as the Head of UX Design.

I am a Canadian designer based in Geneva, Switzerland. I am currently at Dentsply Sirona as the Head of UX Design.

Before moving to Switzerland, I started my design career as a graphic designer in the early 2000s and I have found myself exploring the various disciplines of design in luxurious flight entertainment, educational, and financial technologies. I've since worn many hats being a design lead, UX architect, principal designer, and product design lead in several different companies, large also small, and for a combination of 14 years of experience.
I am also the chief editor & partner at Abduzeedo, an award-winning digital publication about design, inspiration, and tutorials. A side project which I am part of since 2010 and that has become the source of inspiration for millions of designers and enthusiasts.
Beyond building products, I enjoy traveling with my family and learning from other cultures. To keep things balanced, I do enjoy taking photographs and embrace the beginner's mind.
© 2021